Palefire
Palefire
art direction + consultancy
Palefire is a new design studio that makes playful, decorative homeware. Founded by Rowena Morgan-Cox (formerly of 8 Holland Street), it brings an exuberant, artistic sensibility to design for the home. Monday Club were approached to produce and art direct imagery of the debut collection, U/V, producing imagery and GIFs for use across digital platforms and press. We were also asked to consult on images and messaging across social media, with a specific focus on announcing the launch.
testimonial
‘As a fledging brand communicating and then actually executing your ideas can be a painful process. Monday Club have been essential to us realising our vision for Palefire Studio. Rachel and Nell have an almost magical ability to grasp what we are after and translate it into something tangible and beautiful. I have worked with them on a couple of different projects where I have been amazed by their understanding and thrilled by surprising elements in their interpretation. They are above all a pleasure to work with and bring together other likeminded creatives to help with the journey.’
Rowena Morgan-Cox, founder