Volga Linen

Volga Linen

copywriting

Volga Linen is a luxury British brand that produces naturally sustainable, heirloom-quality, pure linen products for the home and fabric by the metre. Following the appointment of a new creative director, we were asked to write a press release that articulated the heritage of the brand whilst outlining the gradual evolution of their fabrics and home collection. 

Having distilled the company ethos and established a tone of voice for the next phase of the brand story, we were asked to write a biography for the new creative director, Claire Fouché, and oversee copy for the launch of their new website, volgalinen.com.

As part of our on-going collaboration with the brand, we are also writing a series of editorially-led journal posts that will appear online and will also accompany sample mail outs to key designers and members of the press.